All elements of a design deserve care and attention, but some provide unique opportunities to make our audience feel seen, valued and understood; forms are one of them. While existing systems may encounter challenges due to current data mapping there is no excuse for new projects to side-step inclusivity when it comes to form design.
Determining the need for demographic data is step one. Then, if it is deemed necessary, here are some tips for making your forms inclusive.
Ask only if necessary
Sex, gender-identity, sexual orientation, marital status, age, weight are all examples of sensitive data. While there are cases, such as medical forms, where it's necessary to ask for sensitive demographic data, there are many cases where such questions are frivolous, such as when setting up a food delivery account. When we merely need to know how to refer to someone, asking for pronouns meets the need.
State why
When collecting personally sensitive data, be sure to state the reason why you are asking for their information and details about how it will be used/shared. At a bare minimum include, "We require this information so that... This information will only be shared with..."
Provide inclusive options
Provide inclusive options that are broadly representative. Traditionally, form options have been cisnormative, gender binary and heteronormative, which does not respect the range of identities that exist.
Sex
Sex refers to our biology and traditionally, the options for sex have been binary, female or male. However, providing only a binary option excludes intersex individuals. An inclusive label commonly used for this question is "Assigned sex at birth" as the wording takes into consideration the topic of gender identity.
Gender
Gender differs from sex as it is how we feel and express ourselves, which can correspond or differ from our anatomy or assigned sex at birth. Cisnormative forms with the binary option of man or woman, excludes non-binary individuals who are agender, pangender, bigender, genderqueer, androgyne, intergender, gender-fluid, and various other genders. For gender-identity, include non-binary options. In the case of honorifics, "Mx" is a gender-neutral title.
Sexual Orientation
Heteronormativity assumes that romantic relationships are only between a man and a woman, which excludes people who are lesbian, gay, bisexual, queer, asexual, pansexual, demisexual, abrosexual and many more.
Avoid "othering"
When providing a field for people to indicate an option that is not provided, avoid using "Other" as it can have a negative tone. Other can convey separateness and reinforce exclusion. Consider using the phrases "Not Listed" or "Self-describe". These terms show humility on the part of the designer/organization as it acknowledges that additional options are valid, but not listed.
Ask for pronouns
One's identity is important so as a matter of respect, we should refer to individuals correctly. It has been status quo to assume that by knowing a person's sex we could infer how to refer to them, but this is short-sighted. Asking for pronouns ensures we respectfully use the right language.
Make it optional
Unless input is absolutely necessary, make fields optional or allow people to select "Prefer not to say". Also, consider if the question is necessary at all (refer to the first tip).
Final Thoughts
Our own experiences and identities are always front of mind, but as designers of things that touch the lives of many, we should not overlook the full range of experiences and identities that exists. To respect human differences, forms should be designed for accessibility, usability and inclusive representation. And, remember that our identity and language can change overtime.
My pronouns are she/her.
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